“Now We Are Breaking Up” And “The Red Sleeve” Begin Fierce Ratings Battle As “Happiness” Hits New All-Time High

Two highly-anticipated new dramas have joined the weekend ratings fray!

On November 12, both SBS’s “Now We Are Breaking Up” and MBC’s “The Red Sleeve” aired their premieres in the same competitive 10 p.m. time slot. “Now We Are Breaking Up” is a new romance drama starring Song Hye Kyo and Jang Ki Yong as a realistic pair of lovers in the fashion industry, while “The Red Sleeve” is a historical romance starring 2PM’s Lee Junho and Lee Se Young as an emperor and a strong-willed court lady.

According to Nielsen Korea, the premiere of “Now We Are Breaking Up” achieved the highest viewership ratings of any Friday-Saturday drama to air last night. The first episode of the new series scored an average nationwide rating of 6.4 percent and a peak of 8.4 percent.

Despite facing stiff competition from “Now We Are Breaking Up,” “The Red Sleeve” also made a promising start, earning an average nationwide rating of 5.7 percent and a peak of 8.0 percent for its first episode.

Meanwhile, even amidst these two buzzed-about premieres, tvN’s new drama “Happiness”—which airs in an overlapping time slot at 10:40 p.m.—managed to reach a new all-time high in viewership. The third episode of the apocalyptic thriller starring ZE:A’s Park Hyung Sik and Han Hyo Joo scored an average nationwide rating of 3.6 percent and a peak of 4.4 percent, marking the drama’s highest ratings yet.

Additionally, “Happiness” took first place in its time slot across all cable channels among the key demographic of viewers ages 20 to 49, with whom it scored a nationwide average of 2.0 percent and a peak of 2.5 percent.

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